Your Key To High Search Engine Placement: Links

One thing has become abundantly clear in today's Internet: you need to place well in the search engines if you want to succeed with your online business. Every search engine ranks pages based on slightly different criteria, but one that is consistently critical is the number of incoming links lead to your page.

Google especially focused its original algorithms on these links. Their idea was that if your page has lots of incoming links from pages in or related to your keyword topic, and if those links originated from good or prestigious pages, this was an indicator that your page was likely to hold the information that their search engine customers were seeking. Rankings were based on the number of incoming links a given page had.

Today, Google works on the same concept, but they've grown increasingly sophisticated to serve their customers better. For instance, when affiliate marketers figured out that Google was using linking to drive search engine placement, they started building automated link-generating sites that cross-referenced one another through complex linking arrays. This quickly became known as search engine spam.

How Can You Use Links?

First, never spam Google. They may blackball all your sites and your name if they think you've done something contrary to their terms of use. Instead, focus on how you can get good quality links from other pages to your website.

Great Content: Great content, once the word gets out, will always draw links from other sites to you. If you have a fantastic tool or resource to share, putting it online can draw links and ultimately traffic.

Links From Directories: Yahoo! and Dmoz are well-known directory sites; instead of cataloging pages via web spiders, these directories have you or an editor place your site into an appropriate category, from which your link will emerge. Always register your site with directories yourself so you can select a category appropriate to your keywords. Don't overlook niche directories, either; whether your website is focused on pets or datachips, there are small specialized directories out there you can register with. Note: register with free directories first, and when you see where your site's going to fall in the search engine you can start looking at the paid ones.

Links from Related Forums: If you post in a forum related to your website topic, always include a link back to your website; the spiders pick up these links and, when they're from related forums, it will boost your website's ranking.

Reciprocal Links: Historically, these have been great, a sort of tit-for-tat web marketing scheme. Lately, after the latest update on Google , they've been reduce in importance, though they are still valuable.

Article Sites: There are numerous websites that distribute free donated articles written by experts. If you write good articles, you can contribute articles to these sites. The benefit? Each article is printed on content-rich sites with a resource box that has your name and a link to your website in it. This provides you with an automatic one-way link from a quality site.

Blogs: Blogs are a little different, in that they don't necessarily give you one-way links. What they do is provide your site with continually fresh content – an online commodity that the search engines love. With good one-way links and fresh content, you can raise your search engine rankings quickly.

About The Author
Mark Lawson is the webmaster for http://www.indexplex.com a leading Web Directory Please feel free to republish this article together with working hyperlinks.

Search Engines Secrets - Easy To Follow

1) Before you start, you must find the right keywords. If you optimize your WebPages for the wrong keywords you will fail on your campaigns. Try to avoid the highly competitive keywords such as “Work from home”, for example. You can’t beat millions of competitive websites. There are two Great free tools for finding keywords: http://www.goodkeywords.com and overture suggestion tool: http://inventory.overture.com

2) The page optimization easy rules you must follow are these:

a) Put your keyword in your title tag, for example we will use the keyword “self improvement software” self improvement software

b) Put your keyword in the heading tag - self improvement software

c) Bold with tags the keyword inside your text.

3) Mention your primary keyword at the very top left and at the very bottom right hand side of the webpage. A trick you can use is to include this in the copyright information line at the bottom of the website. This would be a good example: http://www.selfimprovement.com - A self improvement software.

4) Use the image tag with your keyword. Be careful. Do NOT fill the tag with many keywords. It will be considered as spamming and search engines will ban your site.

5) List your site in Google in 24 hours. Yes, you can do that by many ways actually. There is no need for waiting 6 weeks in order for your site to be indexed. You can do it in 24 hours by:

a) Purchasing links with big page rank from other websites like: http://www.textlinkbrokers.com (paid solution)

b) Creating your own Blog for Free to http://www.blogger.com and Google will crawl your site in 24-48 hours max.

6) Next step is to search for the Top 1 site on search engines for your keyword. Study your competition and check what they are doing right. First check the tags and optimization rules they follow and then check the websites that are linked with it. You can do it by going to Google and typing in the search box: link:http://www.competitorsite.com. In this way, you will find the website’s link partners and you can contact them and trade links, especially those with high page ranks.

7) Avoid the spamming techniques like hidden text (having same color text with page background and human eye can’t see it), too many keywords in your title tags, description tags and keyword tags. They will not help you in your ranking, plus your site is in danger of being banned from search engines.

8) Link your website’s pages together. Don’t have them just standing in your web server. Search engine robots follow links and if your pages are connected, they will crawl the whole website and index all your web pages.

9) You can follow these procedures manually with no cost at all. It will take you more time though. If you want to automate all your search engine campaigns then an excellent tool for that is http://www.seoelite.com/

About The Author
Christos Varsamis is a Business writer, creator and owner of the http://www.settinglifegoals.com/ & http://www.fastprofitbiz.com/ Sign for your 7 day FREE e-course «How to TRACE a Legitimate Business Opportunity.

Your Link Building Campaign Search for Quality or Search for Quantity?

If you’re new to internet marketing, one tip you may have heard around the internet is that quantity link building is a better campaign than quality link building. However, if you’ve been around the internet awhile you know that a good link building campaign is just the opposite. While it is important to get a good number of links pointing back to you, the quality of the link pointing back is much more vital.

The way to look at it is that a link is like a reference to your website. If you were collecting references for another job, would you try to collect 25 good references or a few really good references? It’s the same thing for your link building campaign. You want nothing but the best pointing back to your website.

Not only is it a waste of your time to get as many links as possible as oppose to focusing on quality link building, it can also be detrimental to your website. If you have hundreds of links of little value pointing to your website, the search engines may view your website as one with little value. Obviously there are a number of other considerations that search engines take into account, but the links pointing back to your website is certainly one of the criteria.

So how do you know if it is a quality link or not? There are a number of factors that you should take into consideration when starting your link building campaign. One of the most common factors is the link’s page rank. This is a great way to look for quality links because their page is ranked from the search engines. However, you want to look at the page rank of the page that your website will be on, not their home page. It does you no good to look at the page rank of their home page if your link will have no association to it.

Another consideration is how many links are already on the other person’s page. Most people set up a page specifically for links to other websites. It can be difficult at times, but during your link building campaigns you should try to find websites that have no more than 30 links on the page. The page rank for any given page is distributed among the number of links on the page. If you can find a page with 30 other links on it, you will receive 1/30th of the page rank for that page.

The last thing to consider during your link building campaign is whether you like the website or not. Just because a website doesn’t have the highest page rank doesn’t automatically make it a poor website. For all you know it could be a brand new website that will soon have a page rank of 6. The important thing is that you go with your gut instinct and base your link building campaign around quality links and not the quantity of links.

Article Source: http://www.articlesnatch.com
About the Author:Written by: Tom Dahne and Paul Martin Website: www.linkdirectory.com and www.bidonlinks.net Tom Dahne and Paul Martin are the owners of the very popular directory called Link Directory which is 100% SEO friendly and Human edited, and it accepts free and paid submissions for any quality website so feel free to submit your website today for inclusion.