Sunday, August 31, 2008

Give Potential Customers A Preview With Autoresponders

Building customer interest and excitement is the first step to successfully marketing many products. Autoresponders play a vital role in building this interest and excitement. For instance, if you were developing an ebook, you may want to start telling your website visitors and opt-in subscribers about it. Start building interest; tell them what this product will do for them, and how soon it will be available.

Do more than build interest by telling them about it. Use an autoresponder to let them preview your product! Even though you will be selling the product, you can allow your potential customers to preview the information. Have you ever seen previews for movies that will be playing intheaters soon? It is the same concept.

Load one chapter of the ebook into an autoresponder, and put a form on your website where your visitors can enter their name and email address to receive the preview chapter free of charge. This gets their name on your list of potential customer. Each week, send a reminder email, letting them know how close the release date is, and what they can expect from your product - keep building interest and excitement.

Finally, a couple of days before you are ready to launch your product offer those that received the preview the option to buy a pre-release copy. You canopt to offer a discounted price, or leave the price as it will be on launch day - the choice is yours.

Take a look at the list of people who signed up to receive the preview. How many of them are still 'subscribed' to that list? They've had the option to stop receiving notices about your product, but they chose to keep receiving the information you were sending. These are highly targeted prospects for your product. They have already shown you that they have an interest in your product, and a large number of those people are simply waiting on the autoresponder broadcast message that will let them know that it is time to pick up their copy of your product!

Isn't automation a wonderful thing? Using an autoresponder, you are able to see how much of a market there is for your product, and build a great deal of interest in it before it is ever released. This is the key to making sales on launch day. Use autoresponders to build the interest. Get your prospects excited about what is about to come - andon launch day, give them what they are waiting for and watch the sales pour in!

TheWeblogZone.com - Blogging and Online Marketing Tips uses Thesis Wordpress Theme.

8 comments:

Wildnet Technologies said...

There is too much that you can derive based on the current traffic of a website. Website traffic will help you to understand the behavior study for your visitors, how long they engage with the website, there interest in the website and products, where they are coming from, where are they quitting.
I am also interested in latest news, sometimes i posted on SEO India

ASHA said...

Hi, Some one from facebook refereed your link i have book marked it nice blogs you write see Free Adwords Voucher here

Zita said...

Well, thats really good share and i appreciate for sharing it. Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic.
domain name registration | domain register

ameliorate said...

Hi,
The content was really very interesting. I am really thankful to you for providing this unique information. Please keep sharing more and more information.Thanks so much.

bestseocompany said...

It is not automation a wonderful thing? Use an autoresponder, you can see how SEO the field has its own product and build a great interest for the first time published.

Domain Registration said...

Some of the information you provide here. Thanks a lot!

Domain Registration

web hosting in chennai

Domain Registration said...

Thanks a lot for sharing this useful information and interesting posts from you. keep it up. Domain Register India

john bill said...

my list of dofollow social bookmarking site instant publishing

http://chrdsl.org
http://whidbeymonks.org
http://oneteddybears.com
http://usedmotorcyclesfordiscount.com/
http://meetsinglemuslims.net
http://theindiansongs.com
http://pakistanisongs.pk
http://sementesrsa.org/